Marketing workflow consulting

Make the work between your marketing tools run properly.

Briefs arrive incomplete. Approvals disappear into inboxes. Reports depend on one person. Indexify helps you redesign the handovers, apply useful automation and give the team a process it can own.

Workflow starting point

Where does the work get stuck?

Choose the handover that creates the most chasing. See what a focused first brief should contain.

Workflow starting point controls

Your choices stay in this page. No sign-up required.

01Request02Owner03Review04Handover

Start with one recurring reporting pack

Define its audience, decision, sources and reporting period. Record how long collection, reconciliation, commentary and approval take. Build a draft that stops when a required source is late.

Take away: source register, metric definitions, release checks and a named approver.

Assumptions and how to use this tool

A starting brief, not an automated assessment of your organisation. Confirm it with the people doing the work.

Working method

Make every handover explicit

A complete request reaches a named owner, passes the required review and moves on with its evidence. 01 Request 02 Owner 03 Review 04 Handover evidence review
A complete request reaches a named owner, passes the required review and moves on with its evidence.
Jon Goodey discussing practical work with a team
Direct access from discovery to handover

Jon Goodey, founder and consulting lead

Work directly with Jon to understand the process, define a useful first scope and connect the recommendations to practical delivery.

Bring a representative report or workflow. The first conversation establishes the problem, the available inputs and what needs to be tested before a wider commitment.

Read Jon’s full profile
Built around real work

From repeated friction to an owned workflow

Agree a focused scope around the current process, the evidence it needs and the people who will run it.

01

Find the repeated friction

Follow a real item from request to completion. Record waiting, rework, copying and decisions. The first improvement may be a clearer brief or fewer approval steps rather than another tool.

  • Campaign briefs and asset requests
  • Content review and approval
  • Recurring reports and stakeholder updates
02

Define the operating rules

Agree the inputs, owners, decision points and acceptance conditions. A workflow should make the next action visible without removing necessary judgement.

  • Required fields and source information
  • Reviewer responsibilities and escalation
  • Exception handling and manual fallback
03

Build a focused pilot

Connect the agreed steps using the systems your organisation can support. Assess integrations and permissions before committing to a platform. Keep human approval around consequential actions.

  • Use approved sample inputs before live access
  • Test normal, incomplete and failed cases
  • Record assumptions and exclusions
04

Make it maintainable

A successful pilot needs someone who understands it after the builder leaves. We document the rules, demonstrate recovery and agree how changes will be tested.

  • Role-specific handover and practice
  • Performance and correction review
  • Ownership of software, access and support

How the engagement works

  1. 1

    Map one workflow

    Choose a repeated problem, observe how it works today and record effort, delay and rework.

  2. 2

    Choose what to change

    Compare a process fix, training and automation. Agree a pilot only where the benefit and ownership are credible.

  3. 3

    Build and challenge

    Implement the bounded workflow, test awkward inputs and compare it with the baseline.

  4. 4

    Embed and review

    Train the owner, document the exceptions and decide whether to extend, maintain or stop.

What you take away

  • Current-state map with bottlenecks and owners
  • Proposed workflow and an agreed pilot brief
  • Configured pilot within the written scope
  • Review and exception rules
  • Before-and-after measures using comparable work
  • Documentation, handover and a support decision

Read before you decide

Choose training, an audit or a build

Use the decision aid before committing to implementation.

Read the practical guide

Need ongoing learning rather than a private team engagement? Explore Jon’s AI Essentials learning pathway in a new tab.

Questions teams ask

What does a marketing workflow consultant do?

A marketing workflow consultant improves how briefs, information, approvals and deliverables move through a team. The work combines process design, appropriate automation, team training and clear ownership.

Is this the same as buying a marketing automation platform?

No. A platform provides features; the consulting work decides which process needs changing, how it should work and whether existing tools can support it. A new platform is only one possible outcome.

Can you focus on reporting first?

Yes. Reporting automation is a focused starting point where a team repeatedly collects, checks, formats and explains the same information. We define the sources and release checks before building.

How does this fit digital transformation consulting?

It is a practical, bounded part of digital transformation: improving one real process, its tools and the way people use them. Wider change should follow evidence from the first workflow rather than an assumed organisation-wide rollout.

How do you measure success?

Agree a baseline and acceptance criteria before building. Useful measures include preparation time, waiting, correction effort, completeness and whether another person can run the workflow. Time released is not automatically a cash saving.

Choose one workflow that should work better.

Tell us about the team, the workflow and what has prompted the conversation. We will recommend a proportionate first step.

Start the conversation