Case study: our own site
Two Indexify guides cited in Google’s AI Overviews
September 2026
What we found, what had been changed a week earlier, how few clicks the citations brought and what cannot be claimed from it.
Read the GEO case study Selected work and evidence
Evidence should make the next decision easier.
This page shows what we have published, explains the work we deliver and sets out the proof we expect to retain. Named client results are only published when the client has approved the account, the comparison period is clear and the underlying evidence can support the claim.
Published so far
What you can inspect today
Each item is labelled for what it is. Work on our own site shows method and can be checked, but it is not a client result.
Issue-to-fix record: our own site
Enquiries that arrived without their context
30 September 2026
A fault on our own contact form: the evidence, the cause, the fix and the build check that now guards it. No uplift is claimed.
See the conversion recordIssue-to-fix record: our own site
A redirect loop on every missing URL
September 2026
Why the first fix did not hold, what changed and how the result was verified on the live site. No ranking change is claimed.
See the technical SEO recordClient reviews on Google
5.0 from 6 reviews
2023 to 2025
Clients’ own words about SEO strategy, technical fixes and a website merger. These are reviews, not audited results.
Read the reviewsWhat is missing. We have not yet published a named client case study with a dated baseline, for search or for conversion work. The standard below is the reason: a case needs the client’s approval and evidence that supports the claim, and we would sooner show less than publish a number we cannot stand behind.
How the work is done, and the evidence we keep
Technical SEO and assurance
Find the failure, make it reproducible and verify the fix
Our technical work connects crawl data, rendered-page evidence, Search Console and the underlying templates. The output is a prioritised repair plan or an implemented change with acceptance checks.
Evidence retained
- Affected URLs and templates
- Before and after technical checks
- Release risks and validation record
AI consultancy and implementation
Turn one business process into a controlled pilot
We define the task, approved inputs, model behaviour, human review and success measure before a pilot is treated as ready for wider use.
Evidence retained
- Current and proposed workflow
- Data and review boundaries
- Pilot results and adoption decision
Training and adoption
Build a method the team can repeat after the session
Training uses the organisation’s roles, documents and real decisions. Follow-through focuses on reusable workflows, quality checks and the next practical action.
Evidence retained
- Role-based exercises
- Reusable working materials
- Action and follow-up plan
Analytics and conversion
Trace the complete journey from visit to received enquiry
We test the visible page, form behaviour, stored submission, analytics event and notification route. Improvements are based on the full journey, not a dashboard metric in isolation.
Evidence retained
- Cross-device journey tests
- Event and notification records
- Prioritised conversion changes
Publication standard
What a client case study must contain
A publishable case study needs a clear starting point, dated comparison, agreed measure, description of the intervention and the factors that limit attribution.
Where confidentiality prevents a named account, we may describe the method without attaching an invented quote or unsupported uplift. An anonymous percentage is still a claim and needs the same evidence.
Until that permission and evidence exist, the service pages explain the process, deliverables and validation standard instead.
Bring us the process or search problem you need to improve.
We will suggest a focused starting point and the evidence needed to decide what happens next.
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