Case Studies
Real results from our marketing intelligence work. See how we've helped businesses across analytics, SEO, digital PR, and CRO. Explore our services to see how we can help you.
Website Acquisition Due Diligence: The $25,000 Warning
Objective
Conduct forensic SEO analysis to assess true value of a website being offered for acquisition at $25,000 USD.
Approach
Performed comprehensive historical traffic analysis, algorithm update correlation, backlink profile forensics, content quality assessment, and AI content detection.
Outcome
Identified 99.7% traffic collapse from 80,000 to 270 monthly visits. Client avoided a costly acquisition mistake.
99.7% traffic drop identified, 2,000+ broken pages found, acquisition avoided
The forensic analysis revealed risks we never would have discovered on our own.
— Private Investor
E-Commerce Analytics Transformation
Objective
Transform data infrastructure to enable data-driven marketing decisions and improve attribution accuracy.
Approach
Conducted comprehensive data audit, implemented GA4 with custom events and enhanced measurement, built attribution models.
Outcome
Increased marketing ROI by 45%, improved attribution accuracy by 67%, and reduced reporting time by 80%.
45% ROI increase, 67% attribution improvement, 80% time savings
Indexify transformed how we make marketing decisions. The dashboards and attribution models are game-changers.
— E-Commerce Brand
Technical SEO Overhaul
Objective
Improve organic visibility and crawl efficiency for a large e-commerce site with complex architecture.
Approach
Performed comprehensive technical audit, restructured site architecture, optimised crawl budget, improved Core Web Vitals.
Outcome
Increased organic traffic by 187%, improved average page speed by 52%, and achieved top 5 rankings for 23 target keywords.
187% traffic increase, 52% speed improvement, 23 top rankings
The technical precision and commercial focus delivered results we never thought possible.
— Retail Company
Data-Driven PR Campaign
Objective
Generate high-authority backlinks and establish thought leadership through data-driven PR campaigns.
Approach
Analysed government financial data to identify trends, created compelling visualisations, executed strategic media outreach.
Outcome
Secured coverage in 15+ national publications, generated 89 high-authority backlinks.
15+ publications, 89 backlinks, thought leadership established
The results exceeded all expectations.
— Financial Services Firm
Conversion Rate Optimisation
Objective
Increase conversion rates and optimise revenue from existing traffic without increasing ad spend.
Approach
Conducted behavioural analytics audit, mapped user journey, identified friction points, and executed systematic A/B testing.
Outcome
Increased conversion rates by 45%, improved revenue per visitor by 38%.
45% conversion increase, 38% revenue improvement, 67% abandonment reduction
Indexify optimised for revenue, not vanity metrics. The results speak for themselves.
— SaaS Platform
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