SEO training UK

SEO training for search and AI visibility

Build a repeatable method for finding demand, improving pages, diagnosing technical issues and measuring the result. Sessions use your website, current queries and real publishing decisions.

Discuss your requirementSee what is included
Working method

The team measures their own work. That is where the capability forms.

A closed loop of four stages: Demand, Baseline, Improve, Measure. The final stage returns to the first, so the work is measured again on every pass. 01 02 03 04 and hand over more Each cycle hands over more
  1. 01 Demand Start from the questions buyers actually search, not the keywords the team would prefer to rank for.
  2. 02 Baseline Record where the page stands now, so the team can later see precisely what their own change did.
  3. 03 Improve The team makes the change themselves, with the reasoning explained while they do it rather than afterwards.
  4. 04 Measure Compare against the baseline together, then run the loop again with less help than last time.
Training that stops at explanation does not survive contact with the next task. Running the full loop on a real page, more than once, is what makes it stick.
Engagement options

Start at the smallest level that can answer the decision

The scope is agreed around the workflow, people, systems and evidence required. You do not need to commit to a large programme before a focused diagnostic or pilot has earned it.

SEO Fundamentals, £495

Best for

One to three beginners or business owners.

Typical output

Half-day session, quick-win actions and 30-day email support.

SEO Professional, £795

Best for

A marketing team ready to work on its own site.

Typical output

Full-day tailored session, appraisal, action plan and 90-day email support.

Enterprise SEO, £1,495

Best for

An in-house team needing advanced and cross-functional depth.

Typical output

Two-day programme, team materials and extended support.

Training plus audit

Best for

A team with current technical or visibility problems.

Typical output

A separate scoped combination of diagnosis, implementation and capability building.

Evidence standard: Training success is measured through completed actions, the quality of future briefs and changes in relevant search and enquiry evidence. Rankings are not guaranteed.

Jon Goodey in conversation during a practical team workshop
Founder-led and grounded in the room

The questions people actually ask shape the session.

Jon works directly with the team, using its roles, documents and live challenges to make the material useful beyond the workshop.

The aim is not tool excitement. It is a shared method people can repeat, review and improve once they are back at work.

Built around real work

A useful programme, not a generic tool tour

The exact examples change by team, but the programme is grounded in the following practical areas.

01

Search demand and intent

Use real query data to distinguish informational research, local need and commercial demand, then map each intent to the right page.

02

On-page structure

Write titles, headings, direct answers and internal links that help a user make the next decision without repetitive keyword stuffing.

03

Technical SEO foundations

Understand crawling, rendering, indexation, canonicals, sitemaps, structured data and the checks required after a release.

04

Search Console and measurement

Read query, page and indexation evidence, account for comparison periods and connect visibility with useful outcomes.

05

AI search visibility

Create clear entities, answerable passages, source-led claims and content that can be understood across search and answer systems.

06

Content and authority

Plan a topic around customer decisions, original experience and corroborating sources, then use appropriate internal and external promotion.

How the engagement works

  1. 1

    Pre-session appraisal

    We review the site, Search Console evidence where available, current targets and the participants’ roles.

  2. 2

    Live work on your pages

    The team applies the method to current services, queries and technical examples rather than a generic demonstration site.

  3. 3

    Prioritised action plan

    Actions are assigned by impact, risk, owner and the evidence that will show whether the change worked.

  4. 4

    Follow-through

    The agreed package includes a defined support period for implementation questions and review.

What you take away

  • Pre-session website and priority review
  • Live exercises using your pages and queries
  • Reusable research and page-review checklists
  • A prioritised action plan with owners
  • Training materials for agreed participants
  • Post-session support defined in the selected package

Read before you decide

Technical SEO audit checklist

Use the checklist to see how crawl, rendering, indexation, architecture and release checks fit together.

Read the practical guide

Need ongoing learning rather than a private team engagement? Explore Jon’s AI Essentials learning pathway in a new tab.

Questions teams ask

Is SEO training suitable for beginners?

Yes. The course can begin with how search works, how to read demand and how to improve one page. More experienced teams can focus on technical diagnostics, content systems and measurement.

Does SEO training now include AI search visibility?

Yes. The course covers direct-answer structure, entities, source quality, authorship, structured data and monitoring questions across Google Search, AI Overviews and other answer systems.

Can the training use our Google Search Console data?

Yes, with appropriate access. Working from the organisation’s actual queries and pages makes the actions more relevant and protects established demand from generic changes.

Is SEO training available online and in person?

Yes. Sessions can run online or in person across the UK. The format, travel and participant numbers are agreed in the scope.

Will SEO training guarantee higher rankings?

No responsible course can guarantee rankings. The training gives the team a repeatable method for research, implementation and measurement, while search results remain affected by competition, authority and search-engine changes.

What is the difference between SEO training and a technical SEO audit?

Training builds internal capability. An audit diagnoses the current site and produces or implements specific fixes. A programme can combine both when the team needs immediate repairs and a method for future releases.

Related support

Continue with the page that matches the next decision

SEO training London

The established London training route for local and in-person demand.

Explore this service

Technical SEO services

Get direct diagnosis and implementation where training alone is not enough.

Explore this service

AI training for business

Build practical AI capability around the team’s approved tools and workflows.

Explore this service

Want the team to understand why a page ranks, slips or fails to appear?

Tell us about the team, the workflow and what has prompted the conversation. We will recommend a proportionate first step.

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