Technical SEO services UK

Technical SEO and AI search visibility

Find and fix the technical conditions that prevent important pages from being crawled, understood and surfaced. We protect established URLs while improving the foundations for Google Search, AI Overviews and answer engines.

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Working method

The fix is not the end. The re-crawl is.

A closed loop of four stages: Baseline, Diagnose, Fix, Validate. The final stage returns to the first, so the work is measured again on every pass. 01 02 03 04 and re-crawl Every pass moves the baseline
  1. 01 Baseline Record crawl, indexation and performance as they stand, so any later change can be attributed to something.
  2. 02 Diagnose Separate what search engines cannot reach from what they reach and choose to ignore. Different problems, different fixes.
  3. 03 Fix Implement repairs in priority order, staging the riskiest changes so a regression is traceable to one of them.
  4. 04 Validate Re-crawl and compare against the baseline. What did not move re-enters diagnosis instead of being called done.
Technical SEO is a loop, not a checklist. Anything that does not move against the baseline goes back into diagnosis rather than being marked complete.
Engagement options

Start at the smallest level that can answer the decision

The scope is agreed around the workflow, people, systems and evidence required. You do not need to commit to a large programme before a focused diagnostic or pilot has earned it.

Focused diagnosis

Best for

One known indexation, rendering or performance issue.

Typical output

Reproduction steps, cause, fix and acceptance criteria.

Technical audit

Best for

A site with uncertain priorities or declining search performance.

Typical output

Prioritised findings by template, impact and implementation effort.

Migration assurance

Best for

A redesign, replatform or domain change.

Typical output

Baseline, URL mapping, staging review and launch monitoring.

Ongoing technical support

Best for

Teams shipping regular site changes.

Typical output

Release checks, issue investigation and implementation support.

Evidence standard: We report what was tested, what changed and whether the technical condition was resolved. Rankings and traffic are monitored, but they are not presented as guaranteed outcomes.

Jon Goodey in conversation during a practical team workshop
Founder-led and grounded in the room

The questions people actually ask shape the session.

Jon works directly with the team, using its roles, documents and live challenges to make the material useful beyond the workshop.

The aim is not tool excitement. It is a shared method people can repeat, review and improve once they are back at work.

Built around real work

A useful programme, not a generic tool tour

The exact examples change by team, but the programme is grounded in the following practical areas.

01

Crawl and indexation

Crawl paths, robots directives, canonicals, sitemaps, duplicate URLs and index coverage are checked together, then translated into a prioritised repair plan.

02

Rendering and JavaScript SEO

We test what search engines can render, how internal links are exposed and whether key content depends on client-side behaviour.

03

Site architecture and internal linking

Important services, topics and entities are connected through a structure that supports users, search engines and AI answer systems.

04

Core Web Vitals

Templates are assessed against loading, interaction and layout stability data. Recommendations identify the code, media or third-party cause.

05

Structured data and entities

Schema is used to clarify genuine organisations, people, services, articles and relationships. It is never used to manufacture claims.

06

Migrations and platform changes

URL mapping, redirects, canonical rules, pre-launch checks and post-launch monitoring help protect established search demand.

07

International and local foundations

Where relevant, we review location architecture, hreflang, business details and the consistency between local landing pages and real delivery.

08

AI search visibility

We assess whether priority pages provide direct answers, clear sourcing, identifiable expertise and passages that can be understood and cited.

How the engagement works

  1. 1

    Protect the baseline

    We record current URLs, search demand, indexation, backlinks and conversion paths before recommending a structural change.

  2. 2

    Find and reproduce the issue

    Crawling, rendered-page checks, Search Console evidence and template inspection identify the actual failure rather than relying on a generic score.

  3. 3

    Prioritise by commercial risk

    Recommendations are grouped by likely impact, implementation effort, affected templates and risk to existing rankings.

  4. 4

    Implement and validate

    Where access allows, we make the changes. Otherwise, we provide developer-ready instructions and re-test the result after release.

What you take away

  • A prioritised audit with affected URLs and templates
  • Evidence from crawl, render and search performance checks
  • Developer-ready acceptance criteria for each fix
  • Implementation support or direct code changes where agreed
  • Pre-launch and post-launch checks for migrations
  • A measurement plan for indexation, visibility and enquiries

Read before you decide

Technical SEO audit checklist

A practical checklist for crawlability, indexation, rendering, architecture, structured data and migration risk.

Read the practical guide

Need ongoing learning rather than a private team engagement? Explore Jon’s AI Essentials learning pathway in a new tab.

Questions teams ask

What are technical SEO services?

Technical SEO services improve how a website is crawled, rendered, indexed and understood. They cover architecture, canonicals, redirects, sitemaps, performance, JavaScript, structured data and migration controls.

Can technical SEO help AI search visibility?

Yes, but it is one part of the work. AI systems still need accessible pages, clear entities, reliable source material and passages that answer a question directly. Technical access cannot compensate for weak or unsupported content.

Will a technical SEO audit include implementation?

It can. The scope should state whether the engagement is diagnosis only, developer support or direct implementation. Indexify can work in the codebase where access and release controls permit it.

How do you avoid losing rankings during a redesign or migration?

We preserve the URL and query baseline, map every material change, test redirects and canonicals, compare staging with production and monitor indexation after release. No migration is risk free, but controlled evidence reduces avoidable loss.

What is included in a technical SEO audit?

A useful audit covers crawlability, indexation, rendering, canonicalisation, duplication, site architecture, internal links, sitemaps, structured data, performance and the templates responsible for repeated issues.

How quickly will technical SEO changes improve rankings?

There is no reliable fixed timeframe. Search engines must recrawl and reprocess the affected pages, and rankings also depend on relevance, authority and competition. We measure whether the technical problem was resolved before attributing a ranking change.

Related support

Continue with the page that matches the next decision

SEO training

Build the team’s ability to diagnose, brief and measure technical and content work.

Explore this service

Marketing analytics

Create a reliable measurement layer for search visibility, journeys and enquiries.

Explore this service

Conversion optimisation

Turn qualified search visits into clearer and easier next steps.

Explore this service

Need a technical diagnosis that leads to a working fix?

Tell us about the team, the workflow and what has prompted the conversation. We will recommend a proportionate first step.

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