Technical SEO & Optimisation
Fix the technical issues holding back your rankings. From Core Web Vitals to site architecture, we ensure search engines can crawl, index, and rank your content effectively.
Our technical SEO specialists work directly with your team to identify and resolve the infrastructure problems that prevent organic growth. No account managers—just experienced technical experts.
Technical SEO Results
Our Technical SEO Services
Comprehensive technical SEO services from audit to implementation. View our results in case studies or learn technical SEO with our SEO training courses.
Technical SEO Audits
Comprehensive crawl analysis, Core Web Vitals assessment, indexation review, and prioritised action plans for measurable improvements.
Site Architecture
URL structure optimisation, internal linking strategy, crawl budget management, and information architecture design.
Core Web Vitals
LCP, INP, CLS optimisation for better user experience, higher rankings, and improved conversion rates.
Schema Markup
Structured data implementation including LocalBusiness, FAQ, Product, and Article schema for rich snippets.
Website Migrations
Technical guidance and implementation support for site migrations, platform changes, and major redesigns.
Log File Analysis
Server log analysis to understand Googlebot crawl patterns and identify crawl budget inefficiencies.
JavaScript SEO
Server-side rendering solutions, dynamic rendering implementation, and JavaScript framework optimisation.
International SEO
Hreflang implementation, geo-targeting configuration, and multi-language site structure optimisation.
Why Technical SEO Matters
Technical SEO is the foundation that makes all other SEO efforts work. Without proper technical foundations, your content won't rank, your links won't pass value, and your site won't convert.
Search engines need to discover, crawl, render, and index your pages before they can rank. Technical SEO removes the barriers that prevent this process from working efficiently.
- Core Web Vitals are now direct ranking factors—speed matters
- Crawl budget limits how much Google can index on large sites
- JavaScript rendering issues can make content invisible to search engines
- Technical issues compound—fixing foundations improves all future content
Technical SEO Quick Wins
Fix Core Web Vitals
Address LCP, INP, and CLS issues for immediate ranking signals
Resolve Crawl Errors
Fix 404s, redirect chains, and broken links
Implement Schema Markup
Add structured data for rich results and enhanced visibility
Optimise Internal Linking
Distribute page authority to your most important pages
Technical SEO Success Stories
Real results from our technical SEO work with UK businesses.
E-commerce Platform Migration
Major platform migration from Magento to Shopify with 50,000+ URLs
We managed the complete technical migration including URL mapping, redirect implementation, structured data migration, and Core Web Vitals optimisation on the new platform.
Enterprise Site Speed Optimisation
Core Web Vitals failing across 80% of key landing pages
Comprehensive performance audit and implementation including image optimisation, JavaScript deferral, critical CSS extraction, and server-side caching improvements.
Large Scale Indexation Fix
Only 15% of 200,000+ articles were indexed by Google
Identified and fixed JavaScript rendering issues, improved internal linking architecture, and implemented proper pagination with XML sitemap optimisation.
What Our Clients Say
Feedback from businesses we've helped with technical SEO.
"The technical audit uncovered issues our previous agency had missed for years. Within 3 months of implementing their recommendations, our organic traffic increased by 67%."
Marketing Director
E-commerce Retailer
London
"Their expertise in Core Web Vitals was exactly what we needed. Our page speed scores went from failing to passing, and we saw an immediate improvement in rankings."
Head of Digital
B2B Technology Company
Manchester
"The site migration was seamless. They preserved our rankings completely and actually improved our technical foundation in the process."
SEO Manager
National Retailer
Birmingham
Technical SEO Services by Location
We provide technical SEO services across the UK with specialised local expertise.
Technical SEO London
Expert technical SEO services for London businesses
Learn moreTechnical SEO Agency London
London's specialist technical SEO agency
Learn moreTechnical SEO Birmingham
Technical SEO for West Midlands businesses
Learn moreTechnical SEO Manchester
Technical SEO services for Greater Manchester
Learn moreTechnical SEO Leeds
Technical SEO for Yorkshire businesses
Learn moreTechnical SEO Surrey
Technical SEO for Surrey & Thames Valley
Learn moreTechnical SEO FAQs
What is technical SEO?
Technical SEO is the process of optimising your website's technical infrastructure to help search engines crawl, index, and understand your content. It includes site speed optimisation, mobile-friendliness, crawlability, indexation, structured data, and security. Unlike content SEO, technical SEO focuses on how your website is built and how it communicates with search engines.
Why is site speed important for SEO?
Site speed is a direct ranking factor for Google. Faster sites provide better user experience, lower bounce rates, and higher conversion rates. Core Web Vitals (LCP, INP, CLS) are now key ranking signals. Studies show that a 1-second delay in page load time can reduce conversions by 7%.
What are Core Web Vitals?
Core Web Vitals are Google's metrics for measuring user experience: Largest Contentful Paint (LCP) measures loading performance—aim for under 2.5 seconds. Interaction to Next Paint (INP) measures interactivity—aim for under 200ms. Cumulative Layout Shift (CLS) measures visual stability—aim for under 0.1.
How do you handle site migrations?
We provide comprehensive migration support including: pre-migration audit and baseline capture, complete URL mapping strategy, redirect implementation and testing, staging environment review, launch day support, and 30-day post-migration monitoring. Our process protects your rankings through the transition.
What's the difference between technical SEO and on-page SEO?
Technical SEO focuses on website infrastructure: speed, crawlability, indexation, security, and code quality. On-page SEO focuses on content: title tags, meta descriptions, headings, keyword usage, and content quality. Both are essential—technical SEO ensures search engines can access your content, while on-page SEO ensures it's relevant.
How long does technical SEO take to show results?
Technical SEO improvements typically show results within 2-8 weeks after implementation, depending on how frequently Google recrawls your site. Quick wins like fixing crawl errors often show faster results. Larger architectural changes may take 2-3 months to fully impact rankings.
Do you work with specific CMS platforms?
Yes, we have deep expertise across WordPress, Shopify, WooCommerce, Magento/Adobe Commerce, Webflow, custom-built sites, and JavaScript frameworks (React, Next.js, Vue). Each platform has unique technical SEO requirements.
How much does technical SEO cost?
Technical SEO costs vary based on website size and complexity. Comprehensive technical audits start from £1,500. Monthly retainers for ongoing technical SEO management range from £800-£3,000 depending on scope. We provide detailed scopes before work begins.
Ready for a Technical Audit?
Let's identify and fix the technical issues affecting your search performance.
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