Focused diagnosis
Best for
One known indexation, rendering or performance issue.
Typical output
Reproduction steps, cause, fix and acceptance criteria.
Technical SEO services UK
Technical SEO and AI search visibility
Find and fix the technical conditions that prevent important pages from being crawled, understood and surfaced. We protect established URLs while improving the foundations for Google Search, AI Overviews and answer engines.
Working method
The fix is not the end. The re-crawl is.
- 01 Baseline Record crawl, indexation and performance as they stand, so any later change can be attributed to something.
- 02 Diagnose Separate what search engines cannot reach from what they reach and choose to ignore. Different problems, different fixes.
- 03 Fix Implement repairs in priority order, staging the riskiest changes so a regression is traceable to one of them.
- 04 Validate Re-crawl and compare against the baseline. What did not move re-enters diagnosis instead of being called done.
Engagement options
Start at the smallest level that can answer the decision
The scope is agreed around the problem and the evidence required. You do not need to commit to a larger engagement before a focused diagnostic has earned it.
Technical audit
Best for
A site with uncertain priorities or declining search performance.
Typical output
Prioritised findings by template, impact and implementation effort.
Migration assurance
Best for
A redesign, replatform or domain change.
Typical output
Baseline, URL mapping, staging review and launch monitoring.
Ongoing technical support
Best for
Teams shipping regular site changes.
Typical output
Release checks, issue investigation and implementation support.
Evidence standard: We report what was tested, what changed and whether the technical condition was resolved. Rankings and traffic are monitored, but they are not presented as guaranteed outcomes.
Who does the work
Jon Goodey, founder of Indexify
Jon scopes the work and does it. His background spans software development, statistical analysis and marketing intelligence, so the person who finds the problem is also the person who can fix it.
There is no hand-off between sales, strategy and delivery. You deal with Jon from the first conversation to the final check.
- Diagnosis
- Jon runs the crawl, reads the Search Console data and reproduces the fault himself.
- Writing
- Jon writes the findings, the developer tickets and any page changes the fix needs.
- Implementation
- Jon works in the codebase where access and release controls allow. Otherwise your developer works from his tickets.
- Reporting
- Jon re-tests after release and reports what was resolved. Rankings are monitored, not promised.
Scope
What technical SEO covers
The scope follows your site and the problem you need to solve. These are the areas the work usually covers.
Crawl and indexation
Crawl paths, robots directives, canonicals, sitemaps, duplicate URLs and index coverage are checked together, then translated into a prioritised repair plan.
Rendering and JavaScript SEO
We test what search engines can render, how internal links are exposed and whether key content depends on client-side behaviour.
Site architecture and internal linking
Important services, topics and entities are connected through a structure that supports users, search engines and AI answer systems.
Core Web Vitals
Templates are assessed against loading, interaction and layout stability data. Recommendations identify the code, media or third-party cause.
Structured data and entities
Schema is used to clarify genuine organisations, people, services, articles and relationships. It is never used to manufacture claims.
Migrations and platform changes
URL mapping, redirects, canonical rules, pre-launch checks and post-launch monitoring help protect established search demand.
International and local foundations
Where relevant, we review location architecture, hreflang, business details and the consistency between local landing pages and real delivery.
AI search visibility
We assess whether priority pages provide direct answers, clear sourcing, identifiable expertise and passages that can be understood and cited.
Real record from our own website, September 2026
A redirect rule that sent every missing URL round in a loop
A missing page should return a clear “not found”. On our own site it did not, and the first fix did not hold. This is the record of finding out why.
-
Evidence
Missing URLs never finished loading
A request for a URL that did not exist was redirected to itself, again and again, until the browser gave up. Search engines treat that as an error, and a visitor sees a broken site where a helpful page should be.
-
Cause
A tidy-up rule, and a stale copy of it
A rule meant to remove trailing slashes matched every missing URL, because the host ignores the trailing slash when it matches rules. Removing it did not work at first: a generated configuration file, committed by mistake, still held the old rule.
-
Fix
Remove both, and add a real 404 page
The rule was removed, the generated file was taken out of the repository and a proper “not found” page was added. The host already removes trailing slashes from real pages on its own.
-
Check
Request the pages and read the status
A missing URL now returns 404 with the “not found” page. A real page requested with a trailing slash returns one 301 to the clean URL. Both were checked again on 30 September 2026.
What this does and does not show. It shows the method: reproduce the fault, find the cause, make the smallest change and verify it on the live site. It is our own site, so it is not a client result, and no ranking or traffic change is claimed from it.
How the engagement works
- 1
Protect the baseline
We record current URLs, search demand, indexation, backlinks and conversion paths before recommending a structural change.
- 2
Find and reproduce the issue
Crawling, rendered-page checks, Search Console evidence and template inspection identify the actual failure rather than relying on a generic score.
- 3
Prioritise by commercial risk
Recommendations are grouped by likely impact, implementation effort, affected templates and risk to existing rankings.
- 4
Implement and validate
Where access allows, we make the changes. Otherwise, we provide developer-ready instructions and re-test the result after release.
What you take away
- A prioritised audit with affected URLs and templates
- Evidence from crawl, render and search performance checks
- Developer-ready acceptance criteria for each fix
- Implementation support or direct code changes where agreed
- Pre-launch and post-launch checks for migrations
- A measurement plan for indexation, visibility and enquiries
Read before you decide
Technical SEO audit checklist
A practical checklist for crawlability, indexation, rendering, architecture, structured data and migration risk.
Read the practical guide Prices
What SEO and AI search costs
Published prices, so you know what you would pay before you get in touch. The fixes are done for you on the live site, not left in a report.
Growth Partner
£900 a month
plus VAT
- One implementation sprint a month
- An SEO, content and conversion roadmap
- A clear monthly performance review
SEO and AI search
£1,750 a month
plus VAT
- Weekly fix sprints across technical SEO, AI search and conversion
- Pages made easy for Google and AI answers to find, trust and quote
- A live plan page showing every fix and what comes next
- Three-month minimum
Larger sites
£2,500–£3,500 a month
plus VAT
- Ecommerce sites, or several sites
- Content or digital PR on top of the fixes
- Scope and fee agreed in writing first
New retainers start with a £2,500 onboarding sprint that clears the backlog in the first month. We waive it if you commit to six months.
Want a one-off first? A standalone technical audit starts from £1,500 and ends with a prioritised fix list your developer can act on.
All prices exclude VAT. See every published price or see how SEO and AI search works.
Questions buyers ask
What are technical SEO services?
Technical SEO services improve how a website is crawled, rendered, indexed and understood. They cover architecture, canonicals, redirects, sitemaps, performance, JavaScript, structured data and migration controls.
Can technical SEO help AI search visibility?
Yes, but it is one part of the work. AI systems still need accessible pages, clear entities, reliable source material and passages that answer a question directly. Technical access cannot compensate for weak or unsupported content.
Will a technical SEO audit include implementation?
It can. The scope should state whether the engagement is diagnosis only, developer support or direct implementation. Indexify can work in the codebase where access and release controls permit it.
How do you avoid losing rankings during a redesign or migration?
We preserve the URL and query baseline, map every material change, test redirects and canonicals, compare staging with production and monitor indexation after release. No migration is risk free, but controlled evidence reduces avoidable loss.
What is included in a technical SEO audit?
A useful audit covers crawlability, indexation, rendering, canonicalisation, duplication, site architecture, internal links, sitemaps, structured data, performance and the templates responsible for repeated issues.
How much do technical SEO services cost?
A standalone technical audit starts from £1,500 plus VAT and ends with a prioritised fix list. If you want the fixes done for you, our SEO and AI search retainer is £1,750 a month plus VAT, with a three-month minimum. It starts with a £2,500 onboarding sprint, which we waive on a six-month commitment. Smaller sites can start with Growth Partner at £900 a month, and larger or ecommerce sites are usually £2,500 to £3,500 a month.
How quickly will technical SEO changes improve rankings?
There is no reliable fixed timeframe. Search engines must recrawl and reprocess the affected pages, and rankings also depend on relevance, authority and competition. We measure whether the technical problem was resolved before attributing a ranking change.
Google reviews
5.0 from 6 Google reviews (opens in a new tab) What clients say
★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
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Explore this serviceNeed a technical diagnosis that leads to a working fix?
Tell us about the problem and what has prompted the conversation. Jon replies personally and will recommend a proportionate first step.