Digital PR

Digital PR & Brand Amplification

Original data research that earns genuine editorial coverage in The Guardian, Daily Mail, and Times. Not paid placements. Real journalism that mentions your brand.

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The Guardian
Multiple client features
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Daily Mail
Data-driven stories
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The Times
Expert commentary

Our Digital PR Services

Learn more about PR and SEO in our insights blog or explore our SEO training courses.

Data-Driven Campaigns

Original research and data analysis that creates genuinely newsworthy stories

Editorial Outreach

Relationships with journalists at The Guardian, Daily Mail, Times and more

Expert Commentary

Position your experts as go-to sources for journalist requests

Reactive PR

Rapid response to trending topics for maximum link velocity

Link Earning

High-authority backlinks from genuine editorial coverage

Brand Amplification

Increase brand visibility and establish thought leadership

Prices

What digital PR costs

Digital PR runs as part of our larger-site retainer, alongside the technical and content work that makes coverage count.

Growth Partner

£900 a month

plus VAT

  • One implementation sprint a month
  • An SEO, content and conversion roadmap
  • A clear monthly performance review
Start with Growth Partner

SEO and AI search

£1,750 a month

plus VAT

  • Weekly fix sprints across technical SEO, AI search and conversion
  • Pages made easy for Google and AI answers to find, trust and quote
  • A live plan page showing every fix and what comes next
  • Three-month minimum
Start SEO and AI search
Recommended

Larger sites

£2,500–£3,500 a month

plus VAT

  • Ecommerce sites, or several sites
  • Content or digital PR on top of the fixes
  • Scope and fee agreed in writing first
Scope a larger site

New retainers start with a £2,500 onboarding sprint that clears the backlog in the first month. We waive it if you commit to six months.

Want a one-off first? A standalone technical audit starts from £1,500 and ends with a prioritised fix list your developer can act on.

All prices exclude VAT. See every published price or see how SEO and AI search works.

Frequently Asked Questions

What is the difference between digital PR and traditional PR?

Digital PR focuses on earning online coverage and backlinks that improve SEO, while traditional PR focuses on brand reputation. Digital PR combines PR expertise with SEO strategy to secure editorial coverage that drives both brand awareness and organic search performance.

How does PR affect SEO?

PR affects SEO by earning high-quality backlinks from authoritative publications, increasing brand mentions, building domain authority, and improving E-E-A-T signals. Quality editorial coverage provides powerful SEO benefits that paid links cannot match.

What is data journalism?

Data journalism involves conducting original research, analysing data, and creating genuinely newsworthy stories that meet editorial standards. Our data journalism approach earns genuine editorial coverage with client attribution, providing higher credibility and better SEO value.

How long does it take to secure editorial coverage?

Typically, we see coverage within 2-8 weeks of pitching. Major publications may take longer due to editorial review processes, but the quality and credibility of these placements justify the wait.

★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
Nida, Avicenna Pharmacies Review on Google, August 2025
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
Francesca Ranauro Review on Google, January 2025
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
Emily Walker Review on Google, February 2024
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
Carl Pike Review on Google, September 2023

Ready for Editorial Coverage?

Let's discuss how data-driven PR can earn your brand coverage in major publications.

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