Digital PR

Digital PR & Brand Amplification

Original data research that earns genuine editorial coverage in The Guardian, Daily Mail, and Times. Not paid placements—real journalism that mentions your brand.

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The Guardian
Multiple client features
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Daily Mail
Data-driven stories
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The Times
Expert commentary

Our Digital PR Services

Learn more about PR and SEO in our insights blog or explore our SEO training courses.

Data-Driven Campaigns

Original research and data analysis that creates genuinely newsworthy stories

Editorial Outreach

Relationships with journalists at The Guardian, Daily Mail, Times and more

Expert Commentary

Position your experts as go-to sources for journalist requests

Reactive PR

Rapid response to trending topics for maximum link velocity

Link Earning

High-authority backlinks from genuine editorial coverage

Brand Amplification

Increase brand visibility and establish thought leadership

Frequently Asked Questions

What is the difference between digital PR and traditional PR?

Digital PR focuses on earning online coverage and backlinks that improve SEO, while traditional PR focuses on brand reputation. Digital PR combines PR expertise with SEO strategy to secure editorial coverage that drives both brand awareness and organic search performance.

How does PR affect SEO?

PR affects SEO by earning high-quality backlinks from authoritative publications, increasing brand mentions, building domain authority, and improving E-E-A-T signals. Quality editorial coverage provides powerful SEO benefits that paid links cannot match.

What is data journalism?

Data journalism involves conducting original research, analysing data, and creating genuinely newsworthy stories that meet editorial standards. Our data journalism approach earns genuine editorial coverage with client attribution, providing higher credibility and better SEO value.

How long does it take to secure editorial coverage?

Typically, we see coverage within 2-8 weeks of pitching. Major publications may take longer due to editorial review processes, but the quality and credibility of these placements justify the wait.

Ready for Editorial Coverage?

Let's discuss how data-driven PR can earn your brand coverage in major publications.

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