Clear answers before you buy another tool.
These guides answer the questions teams ask before training, consultancy or implementation. They are written from the work, not from a product brochure.
From a vague AI ambition to a controlled first step
Start with your current question
Ten guides for the decisions that come first
Each guide leads to a relevant service, but it is designed to be useful even if you are not ready to commission anything.
AI consultancy
What does an AI consultant actually do?
A practical guide to AI consultancy, implementation, costs, readiness and choosing a first pilot.
Read the guide 02AI consultancy cost
How much does an AI consultant cost in the UK?
How to compare workshops, readiness reviews, pilots and implementation proposals by scope and evidence.
Read the guide 03Business AI training
AI training for business: what should it cover?
How to choose training that changes real work, with role-based practice, data boundaries and follow-through.
Read the guide 04AI governance
AI governance for small and growing businesses
A usable framework for approved use, confidentiality, human review, accountability and escalation.
Read the guide 05Governance framework
AI governance framework checklist
A practical checklist for use-case approval, data, ownership, human review, evaluation and incidents.
Read the guide 06Claude for business
What is Claude AI good for in business?
A current, practical guide to use cases, Claude versus ChatGPT, account choice, data safety and team adoption.
Read the guide 07Claude safety
Is Claude AI safe for business use?
How to assess account choice, data handling, retention, connectors, permissions and human review.
Read the guide 08Claude course
What should a Claude AI course include?
A practical course structure covering safe setup, context, documents, source checking and adoption.
Read the guide 09Technical SEO
Technical SEO audit checklist
A release-ready checklist for crawlability, rendering, indexation, architecture, schema and migrations.
Read the guide 10Prompting and context
Is prompt engineering still relevant?
Why prompting now sits alongside context, workflow design and evaluation, with practical business examples.
Read the guideQuestions people are asking now
Find the answer in the language you would use to ask it.
We review UK search demand, People Also Ask questions and AI Overview results, then group each question with the page that can answer it properly. This keeps the site useful and avoids a collection of thin, competing articles.
Consultancy and implementation
Questions asked before a business commits to discovery, a pilot or outside support.
Training and team adoption
Questions that distinguish useful workplace training from a generic course or product tour.
AI governance
Questions teams ask when informal tool use has moved faster than policy and accountability.
Claude for business
High-interest questions about practical use, tool choice, plans and data safety.
Technical SEO and AI visibility
Questions about audit scope, prioritisation, rendering and the technical foundations for search and AI discovery.
Prompting, context and evaluation
Questions about the skill that remains after the novelty and prompt tricks wear off.
For continuing individual learning
AI Essentials has its own home.
Indexify is for organisational training, consultancy and delivery. Jon's wider learning material and AI Essentials programme live on a separate site.