Marketing Analytics & Intelligence
Data that powers smarter marketing decisions. From GA4 setup to attribution modelling, we help you understand what's working, what isn't, and where to invest next.
What We Deliver
Comprehensive analytics services tailored to your business needs. See real results in our case studies.
Data Auditing
Comprehensive review of your tracking setup, data quality, and measurement gaps
GA4 Setup & Configuration
Full Google Analytics 4 implementation with custom events and enhanced measurement
Attribution Modelling
Multi-touch attribution models to understand true channel contribution
Performance Dashboards
Real-time dashboards customised to your KPIs and business goals
Forecasting Models
Predictive analytics for budget planning and scenario modelling
Custom Reporting
Automated reporting that delivers insights, not just data
Frequently Asked Questions
What is marketing analytics and why is it important?
Marketing analytics involves collecting, analysing, and interpreting marketing data to make informed decisions. It's crucial for understanding campaign performance, optimising budget allocation, and measuring ROI.
How do you set up Google Analytics 4 (GA4)?
We conduct a comprehensive GA4 setup including proper tracking code installation, custom event configuration, enhanced measurement setup, and data stream configuration aligned with your business objectives.
What is attribution modelling and why does it matter?
Attribution modelling determines which marketing touchpoints contribute to conversions. It helps you understand the true value of each channel and optimise budget allocation for maximum ROI.
How can marketing analytics improve ROI?
Marketing analytics improves ROI by identifying high-performing channels, revealing budget waste, enabling data-driven optimisation, and forecasting future performance. Our clients typically see 25-45% improvement in marketing efficiency.
Ready to Transform Your Data?
Let's discuss how marketing analytics can drive better decisions for your business. Learn the skills yourself with our SEO training courses.
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