Tracking health check
Best for
A suspected gap, duplicate or broken conversion.
Typical output
Reproduction evidence, cause and a focused repair plan.
Marketing analytics and measurement
Marketing analytics you can trace back to reality
Build a measurement system that connects visibility, journeys and enquiries. We audit the full path from a real user action to the report or notification your team relies on.
Working method
From user action to a decision-ready report
Engagement options
Start at the smallest level that can answer the decision
The scope is agreed around the problem and the evidence required. You do not need to commit to a larger engagement before a focused diagnostic has earned it.
Measurement audit
Best for
A setup that has grown without consistent governance.
Typical output
Event, consent, source and reporting assessment.
Implementation project
Best for
A new site, GA4 property or measurement design.
Typical output
Configured events, validation and documentation.
Reporting system
Best for
Teams spending time assembling recurring reports.
Typical output
Decision-led dashboard, definitions and ownership.
Evidence standard: Every material event or notification is verified through a real test. We do not present modelled attribution or platform estimates as complete customer truth.
Who does the work
Jon Goodey, founder of Indexify
Jon scopes the work and does it. His background spans software development, statistical analysis and marketing intelligence, so the person who finds the problem is also the person who can fix it.
There is no hand-off between sales, strategy and delivery. You deal with Jon from the first conversation to the final check.
Read Jon’s full profileScope
What the work covers
The scope follows your organisation and the problem you need to solve. These are the areas the work usually covers.
Measurement audit
We trace the journey from user action to report, checking tags, events, consent, referral handling and the business meaning of each conversion.
GA4 and tag implementation
Events and parameters are designed around the decisions the organisation needs to make, then tested in the browser and reporting interface.
Search and content measurement
Google Search Console, landing-page performance and enquiry data are connected so visibility can be assessed against useful outcomes.
Dashboards and reporting
Reports surface the few measures that need attention, with definitions, comparison periods and routes back to the source data.
Lead and form diagnostics
We verify that forms work, submissions are recorded and notifications reach the people responsible for follow-up.
Attribution with limits stated
Channel contribution is analysed without pretending that incomplete identifiers, consent choices or cross-device journeys can produce perfect attribution.
How the engagement works
- 1
Define the decisions
We agree what the team needs to know and which user actions represent progress, value or a failed journey.
- 2
Audit the data path
Implementation, consent, event payloads, platform settings and reports are checked from the live interaction through to the final record.
- 3
Repair and document
We implement or specify fixes, create a measurement dictionary and record the limits of the available data.
- 4
Validate with real tests
Key journeys are tested on the live or release-candidate site, then confirmed in the destination platform and any notification workflow.
What you take away
- Measurement map and event dictionary
- GA4, tag and consent audit findings
- Implemented fixes or developer-ready specifications
- Search Console and landing-page reporting
- Form submission and notification test evidence
- A dashboard with owner, source and refresh logic documented
Questions buyers ask
What does a marketing analytics consultant do?
A marketing analytics consultant turns business questions into a reliable measurement system. The work can include GA4, tag management, Search Console, consent, dashboards, lead tracking and investigation of discrepancies.
Can you check whether our website forms are being tracked?
Yes. We test the visible form, the network request, the submission record, the analytics event and the notification route. A thank-you page alone does not prove that every part worked.
Do we need a new dashboard?
Not always. If the source data or definitions are unreliable, another dashboard adds confidence without accuracy. We fix the measurement layer first and only then design the reporting view.
Can GA4 show which marketing caused every enquiry?
No analytics platform can perfectly attribute every journey. Consent, cross-device use, offline conversations and privacy controls create gaps. We improve consistency and explain what can and cannot be inferred.
How do you measure AI search and AI Overview traffic?
We combine landing-page and referral evidence with Search Console trends, tracked question sets and manual result checks. AI visibility is still fragmented, so the method and its limits should be documented.
Can you work with our existing analytics setup?
Yes. The first step is normally to preserve and audit what exists. We only replace a setup when the current design cannot support the required decisions safely or efficiently.
Google reviews
5.0 from 6 Google reviews (opens in a new tab) What clients say
★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
Related support
Continue with the page that matches the next decision
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Explore this serviceNeed to trust the numbers before making the next decision?
Tell us about the problem and what has prompted the conversation. Jon replies personally and will recommend a proportionate first step.