Learn the method, then test it on real work.
Courses and practical guides covering AI, prompting, automation, analytics and search. The aim is dependable work, not a collection of tool tricks.
A learning loop that produces usable work
Choose a useful starting point
Courses and learning tracks
The library spans individual AI skills and the established digital work around them. Each track is available without a sign-up wall.
Mastering AI Prompts
A structured course in context, constraints, examples, reasoning and quality checking.
Open the learning trackWhat is Claude AI good for in business?
Use cases, Claude versus ChatGPT, account choice, data safety and a dependable working method.
Open the learning trackClaude Skills
Understand reusable Skills and how they can turn a strong method into a repeatable workflow.
Open the learning trackIs prompt engineering still relevant?
How prompting now connects with context, workflow design, evaluation and human review.
Open the learning trackAI and Automation in Marketing
Connect prompting, review and automation without losing human judgement.
Open the learning trackGoogle Workspace Studio
Explore practical agents and workflows inside Google Workspace.
Open the learning trackContent Embeddings for Marketing
A technical introduction to retrieval, embeddings and more useful internal search.
Open the learning trackGitHub Workflows for AI Development
Use version control, review and AI coding tools in a more controlled development workflow.
Open the learning trackData-Driven SEO and Analytics
Use data analysis and automation to investigate search performance and opportunity.
Open the learning trackPerformance Measurement and Insight
Work with attribution, cohorts, visualisation and more useful performance questions.
Open the learning trackGrowth Experiments and CRO
Plan and evaluate conversion experiments with a clear commercial question.
Open the learning trackDigital PR and Brand Building
Connect useful research, authority, coverage and measurement.
Open the learning track
Learning for a team is different
A private workshop starts with your people and work.
The open library is useful for individual exploration. Organisational training adds approved tools, data boundaries, role-specific exercises and a shared review method.
Continuing practical AI learning
AI Essentials has its own home.
Jon's wider programme, personal work and continuing AI learning live separately on jongoodey.com.