A practitioner first. A trainer because the work is worth sharing.
I’m Jon Goodey, founder of Indexify. My background spans software development, statistical analysis and marketing intelligence.
I build practical AI systems for research, applications, marketing and reporting. The training comes from doing that work for real, testing what fails and turning the strongest approaches into workflows other people can use. Indexify also retains the search, analytics, PR and conversion work that gives those systems commercial context.
Work with Jon
Founder-led
Strategy through implementation
How we work
The method stays the same across training, AI implementation and digital growth: understand the work, make the decisions explicit, build what matters and verify the result.
Understand
We start with the people, process, data and commercial result rather than a preferred AI tool or a pre-written solution.
Strategise
Opportunities are prioritised by value, feasibility, risk and adoption effort, with clear ownership and measures.
Execute
We train, prototype or implement with the people involved, then document, verify and improve what works.
Who does the work
Indexify is founder-led. The person who scopes the work is the person who does it, so there is no hand-off between sales, strategy and delivery. On search and conversion projects that looks like this.
- Diagnosis
- Jon runs the crawl, reads the analytics and Search Console data, and tests the forms and journeys himself.
- Writing
- Jon writes the findings, the developer tickets and any page or form wording the fix needs.
- Implementation
- Jon makes the agreed changes where he has access to the site. Otherwise your developer works from his written checks.
- Reporting
- Jon re-tests after release and reports what changed, what it shows and what it cannot show.
Indexify Ltd was incorporated in August 2023 and works with organisations across the UK, with addresses in London and Manchester. For Manchester work, see SEO and technical SEO in Manchester and conversion rate optimisation in Manchester.
Working principles
The standards behind the training, implementation and digital work.
Evidence before certainty
We test the claim, inspect the result and say when the evidence is incomplete.
Clear ownership
You should know what is being done, why it matters and who is responsible for the next decision.
Practical
Useful work has to survive beyond the workshop, proposal or demonstration.
Learning through the work
Methods improve through real use, review and honest attention to what did not work.
What Indexify does
Practical AI adoption, supported by the search, analytics and conversion experience needed to connect it to commercial work.
Marketing Analytics
Data auditing, GA4 setup, attribution, and performance dashboards.
SEO & Technical
Keyword intelligence, site architecture, and technical optimisation.
Conversion Rate Optimisation
Conversion audits, fixes to the pages and forms that bring enquiries, and testing when the numbers allow.
AI Consultancy
Choosing, piloting and embedding useful AI workflows.
Digital PR
Data journalism and earned media in major publications.
SEO Training
Professional SEO courses for UK businesses from £495.
AI Training
ChatGPT, Claude, and AI tools for marketing from £475.
View all services
Explore our full range of marketing intelligence services.
A separate home for continuing learning
AI Essentials lives on jongoodey.com.
Indexify is the organisational training, consultancy and implementation business. Jon's wider practical AI learning programme and personal work have their own site.
What clients say
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
What are you trying to improve?
Bring the workflow, team problem or growth challenge. We will suggest the smallest useful next step.