Clicks are falling
You still show up in Google, but fewer people click through. We check what searchers see now, AI Overviews included, and improve the titles and pages that lose the click.
Conversion rate optimisation Manchester
Conversion rate optimisation for Manchester businesses
Find where suitable visitors lose confidence or fail to enquire. You work directly with Jon Goodey, who checks the journey, prioritises practical fixes and measures what changes.
Start with a conversion audit from £1,500 plus VAT. A/B testing comes in when your conversion volume can support it.
Conversion audit
What we check first
- Tracking and analytics, so the numbers can be trusted
- What searchers see in Google before they click
- Where visitors drop off, page by page
- Forms, calls and buttons, tested end to end
From £1,500 one-off, plus VAT
Sound familiar?
Losing clicks, or not sure what your search results are telling you?
Search brings people to your site. Conversion is what turns them into enquiries. We look at both for Manchester businesses: what people see in Google, where they land and where they leave. Then we fix whatever is costing you the most enquiries first.
Visits, but no enquiries
People arrive and leave without getting in touch. We find the page, form or step where they drop off and fix that first.
Data you can’t make sense of
You have Search Console and analytics, but not a clear answer. We turn them into a short list of what to change and why.
Who this suits
Most of this work is for B2B and service businesses whose website should bring enquiries, and for shops that want more orders from the visitors they already have. Indexify is a founder-led consultancy, so it suits a business that wants one accountable person and not a large agency team.
A good fit
- Your site gets visitors from search or advertising, but too few of them enquire.
- You are not sure the enquiry numbers in your analytics can be trusted.
- You want the fixes made, not a report to pass to someone else.
- You care about the quality of the leads, not only the number of form fills.
Probably not a fit
- You need a large team running many experiments at once.
- You want a guaranteed percentage uplift. Nobody can honestly promise one.
- The site has very little traffic yet. Being found comes first, and that is SEO work.
Evidence
What we can show you, and what we cannot yet
Each item below is labelled for what it is. A review of SEO work is not a conversion result, and an example from our own site is not a client outcome.
Client reviews: SEO and technical work
5.0 from 6 Google reviews
Four clients have written about SEO strategy, technical fixes and a website merger. None of the reviews is about a conversion project, so read them as evidence of how Jon works, not of conversion results.
Read the reviewsPublished case: our own site
Two guides cited in Google’s AI Overviews
A dated account of what was found, what had been changed, how few clicks it brought and what cannot be claimed from it. It is search visibility evidence, not a conversion result.
Read the case studyIssue-to-fix record: our own site
Enquiries that arrived without their context
A real fault on our own contact form, found on 30 September 2026: what the evidence was, what caused it, what changed and how it is checked.
See the recordWhat is missing. We have not yet published a named client conversion case study. We will not publish a client’s numbers without their approval, a dated baseline and a clear statement of what else could have caused the change. When one is approved it will appear here. See the standard a case study has to meet.
Choose the route
An audit, research-led fixes or A/B testing
These are three different jobs. Which one you need depends on what you already know and how many conversions the page gets, not on how much you want to spend.
Conversion audit
From £1,500 plus VAT, one-off
Use it when
You do not know why visitors are not enquiring, or you do not trust the numbers.
What you get
The tracking checked, the journey reviewed, the forms tested end to end and a prioritised list of fixes.
Book a conversion auditResearch-led fixes
£1,750 a month plus VAT, three-month minimum
Use it when
The problems are known, or the audit has found them, and the page does not get enough conversions for a split test to finish in a sensible time.
What you get
Weekly fix sprints on the pages and forms that bring enquiries, each change checked before and after, with the limits of the comparison stated. This is the ongoing CRO fee, and SEO and AI search are included.
Start ongoing CROA/B testing programme
From £2,500 a month plus VAT
Use it when
The page gets enough conversions for a controlled test to reach an answer in weeks, and the question is worth that answer.
What you get
Test design, build, checks and analysis, with the sample size and stopping rule set before the test starts. Winning changes are rolled out for you.
Plan a testing programmeNot sure which applies? The decision aid further down estimates how long a test would take on your own numbers, and says so when the honest answer is that nobody can tell yet.
The audit
What the conversion audit produces
The audit is the diagnosis. It ends with a list you can act on, whether or not you carry on with us.
A tracking check
Whether the enquiries your analytics counts match the enquiries that actually arrived. Everything else depends on this.
Journey evidence
What searchers see in Google before they click, which pages they land on and where they leave.
Friction diagnosis
Forms, calls and buttons tested end to end on a phone and on a desktop, including what happens after the visitor presses send.
A prioritised list of fixes
Each one with its evidence, its priority and the check that shows it worked, so you or your developer can act on it.
Sample format. The findings are invented
What a page of the fix list looks like
This shows the layout of the list you receive: what was found, the evidence, the priority, the change and the check. The four findings are invented to show the format. They are not from a client.
| Finding | Evidence | Priority | Change | How it is checked |
|---|---|---|---|---|
| The enquiry form fails on phones | On a phone-sized screen the form shows no error and sends nothing. On a desktop it works. Analytics counts the button press either way. | 1: it blocks enquiries | Repair the validation and the submit step for small screens. | A test enquiry arrives from a phone and from a desktop, with one analytics event each. |
| The thank-you page counts twice | Reloading the confirmation page records a second conversion. Analytics shows more enquiries than the inbox holds. | 1: the numbers cannot be trusted | Record the conversion once for each enquiry sent. | Analytics and stored enquiries match for a full week. |
| The service page answers the wrong question | Search Console shows visitors arriving on price searches. The page gives no price or range. | 2: high traffic, small change | Add the fee and what it covers near the top of the page. | Enquiries per visit compared for the four weeks before and after, with anything else that changed written down. |
| The phone number cannot be tapped | On a phone the number is part of an image. Call tracking shows no calls from mobile visitors. | 2 | Replace the image with a tappable phone link. | Tapping the number starts a call on an iPhone and an Android phone, and calls appear in tracking. |
A real list is longer and refers to your own pages, screenshots and records. Priority follows the evidence: a fault that stops enquiries arriving comes before a wording change.
Real record from our own website, 30 September 2026
Enquiries that arrived without their context
We audited our own contact form the way we would audit a client’s. The page looked right and the form worked. The fault was in what arrived afterwards.
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Evidence
The stored enquiries were missing a field
The contact page has a hidden field for the package a visitor chose. We read the field names on the most recent stored enquiries, and the list of fields the form host had registered: neither included it. Six service pages also linked to the form with a service name it did not list, so the form opened with nothing selected.
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Cause
Two lists had drifted apart
The form host builds its list of fields from a hidden copy of the form in the site template. That copy did not include the package field, so the value was dropped on arrival. The unlisted names came from pages written before the form’s options were settled.
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Fix
One source, and a visible summary
The field was added to the registered form, every link now uses a name the form lists, and the form shows what you are enquiring about so a mismatch can be seen.
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Check
A test that fails the build
The site build now stops if any link to the contact form names a service the form does not list, or if the form has a field the host has not been told about. The host’s form definition is read back after a release to confirm the field is registered.
What this does and does not show. It shows the method: evidence, cause, fix and check. It is our own site, so it is not a client result, and it does not show that enquiries went up. The field is now registered with the form host. A real enquiry carrying its service and package has not yet been followed through to the inbox, so that last check is still to do.
Who does the work
Jon Goodey, founder of Indexify
Jon scopes the work and does it. His background spans software development, statistical analysis and marketing intelligence, so the person who finds the problem is also the person who can fix it.
There is no hand-off between sales, strategy and delivery. If a job needs someone else, such as your own developer, the written scope says who does what.
- Diagnosis
- Jon checks the tracking, the journey and the forms himself.
- Writing
- Jon writes the findings and any replacement page or form wording.
- Implementation
- Jon makes the agreed changes where he has access to the site. Otherwise your developer works from his written checks.
- Reporting
- Jon reports what was tested, what changed and what the result does and does not show.
Prices
What conversion rate optimisation costs
Start with a one-off audit, or make CRO part of the monthly retainer alongside SEO and AI search.
Conversion audit
From £1,500 one-off
plus VAT
- Tracking and analytics checked first
- Where visitors drop off, page by page
- A prioritised list of fixes
Ongoing CRO
£1,750 a month
plus VAT
- Weekly fix sprints on the pages and forms that bring enquiries
- Tracking kept accurate, so you can trust the numbers
- SEO and AI search included in the same fee
- Three-month minimum
Testing programme
From £2,500 a month
plus VAT
- For sites with enough traffic to run A/B tests
- Test design, build, checks and analysis
- Winning changes rolled out for you
What each fee covers, side by side
| Term | Conversion audit | Ongoing CRO | Testing programme |
|---|---|---|---|
| Fee | From £1,500 one-off, plus VAT | £1,750 a month, plus VAT | From £2,500 a month, plus VAT |
| Minimum term | None. It is a one-off fee | Three-month minimum | Agreed in the written scope |
| Onboarding fee | None | £2,500 onboarding sprint in the first month, waived on a six-month commitment | Agreed in the written scope |
| What the fee covers | Diagnosis: the tracking check, the journey review, the forms tested end to end and a prioritised list of fixes. | Weekly fix sprints on the pages and forms that bring enquiries, tracking kept accurate, plus SEO and AI search in the same fee. | Test design, build, checks and analysis, with winning changes rolled out for you. |
| Scoped separately | Making the fixes. That is done through the monthly retainer, or by your own developer working from the list. | Controlled A/B tests, which are scoped as a testing programme. | Sites without enough conversions to reach a result. Those start with the audit or ongoing CRO. |
Ongoing CRO is the same retainer as SEO and AI search, so the same terms apply: a three-month minimum and a £2,500 onboarding sprint, waived if you commit to six months.
The written scope names any testing, survey or session-recording software the work needs and who pays for it, before anything starts.
We confirm the scope and fee in writing before any work starts.
All prices exclude VAT. See every published price or see how SEO and AI search works.
Work it out yourself
Two tools for the decision
Both are free, need no sign-up and keep your figures in the page. The first shows what an improvement would be worth if your assumptions held. The second estimates whether an A/B test could reach an answer on your numbers.
Scenario, not a forecast
Conversion opportunity scenario calculator
Put in your own figures to see what a given improvement in conversion rate would mean in enquiries, qualified leads and money, if every other assumption held. It shows the size of the question. It cannot tell you what will happen.
Enter your figures to see the scenario
- Start with visitors and conversion rate. Leave blank anything you do not know: the calculator will say what to measure.
To take the sums further, measure:
Read this first. The result is arithmetic on your assumptions. It is not a forecast, an Indexify result or a promise. It assumes lead quality and close rate stay the same, and they may not: a change that brings more enquiries can bring weaker ones.
Have the assumptions checked in a conversion auditHow the sums work
- Enquiries now = visitors × conversion rate.
- Extra enquiries = visitors × conversion rate × relative improvement.
- Extra qualified leads = extra enquiries × share that are a genuine fit.
- Extra contribution = extra qualified leads × close rate × contribution per sale.
A relative improvement of 20% on a 2% conversion rate takes it to 2.4%. That is a change of 0.4 percentage points, not 20 points. The two are often confused, and the difference is large.
Worked example with invented figures
2,000 eligible visitors at a 2% conversion rate is 40 enquiries a month. A 20% relative improvement would make that 48, which is 8 more. If half of those are a genuine fit, that is 4 extra qualified leads. If one in five becomes a customer, that is 0.8 of a sale a month. At £2,000 contribution per sale, the scenario is worth £1,600 a month.
Nobody measured these figures. They show the arithmetic, and the fractional sale is normal: it is an average over time, not a count.
Decision aid
Audit, fixes or an A/B test?
An A/B test only helps if it can reach an answer in a sensible time. That depends on how many conversions you get, how big a change you need to detect and how long you can wait. Monthly traffic on its own does not decide it.
We cannot tell yet
Enter the visitors and enquiries for the page you have in mind. If you do not know them, that is the answer for now: measure first.
A conversion audit starts with the tracking, so you leave with numbers you can rely on.
Ask about a conversion auditThe method
The estimate is the standard sample-size calculation for comparing two conversion rates: a two-sided test at 5% significance with 80% power, and visitors split equally between two versions. Weeks are rounded up, because a test should run in whole weeks to cover weekdays and weekends alike.
It is a planning estimate. It does not allow for seasonality, several variants, or checking the result early, all of which make a test take longer or mean less.
Worked example with invented figures
A page with 2,000 visitors and 40 enquiries a month converts at 2%. To detect a 20% relative improvement, each version needs about 21,100 visitors, so 42,200 in all. At 2,000 a month that is around 92 weeks. A test is the wrong tool for that page today.
The same page with 60,000 visitors and 1,200 enquiries a month would reach the answer in about four weeks.
Manchester CRO questions
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the work of getting more of the right visitors to your website to enquire or buy. It combines analytics, user research, clearer pages, working forms and, where the numbers allow, A/B testing. It is not the clinical research or chief revenue officer meaning of CRO.
We do not get much traffic. Is CRO still worth it?
Often, yes, but not through A/B testing. A page with a few hundred or a few thousand visitors a month rarely gets enough conversions for a split test to finish in a sensible time. The useful work there is testing the form, watching how people use the page, fixing what is broken or unclear, and measuring before and after with the limits stated. The decision aid on this page estimates how long a test would take on your own numbers.
How long does it take to see results?
There is no honest fixed timeframe. An audit tells you what is wrong, and the timetable for it is agreed in the written scope. How quickly a fix shows in your enquiries depends on how many enquiries you get: a page with 40 enquiries a month takes much longer to show a clear change than a page with 400. We say what the evidence shows and what it cannot show yet.
How long does an A/B test run?
As long as the numbers require, which is worked out before the test starts. The length depends on your baseline conversion rate, the smallest improvement worth detecting and the share of traffic in the test. We fix the sample size and the stopping rule in advance and run in whole weeks. A test is not stopped early because it looks good. If the sums say a test would take many months, we use research-led fixes instead.
What do you measure besides conversion rate?
Qualified enquiries, not just form fills. A change that brings more enquiries but worse ones has not helped. Where your records allow, we follow enquiries through to whether they were a genuine fit and whether they became customers, and we check the form delivers every enquiry it counts.
Is the audit separate from making the fixes?
Yes. The audit fee covers the diagnosis and the prioritised list of fixes. The fixes are then made through the monthly retainer, or by your own developer working from the list and its acceptance checks.
How much does CRO cost in Manchester?
A conversion audit starts from £1,500 plus VAT as a one-off. Ongoing CRO is part of our SEO and AI search retainer at £1,750 a month plus VAT, with a three-month minimum and a £2,500 onboarding sprint that we waive on a six-month commitment. Testing programmes for sites with enough traffic start from £2,500 a month plus VAT. Prices are the same in Manchester as everywhere else, and we confirm the scope in writing before any work starts.
Are you a CRO agency?
Indexify is a founder-led consultancy rather than a large agency. If you are comparing CRO agencies in Manchester, the difference is that Jon Goodey scopes the work, does it and reports on it himself. There is no account manager between you and the person making the changes.
We already have a developer or an agency. Can you work with them?
Yes. Where Jon has access to the site he makes the agreed changes himself. Otherwise your developer receives each fix as a written ticket with the evidence, the change and the check that shows it worked, and Jon re-tests it after release.
Can conversion work harm our SEO?
It can if a change hides useful content, alters indexable URLs or shows search engines a different page. We protect the content, the URLs, the internal links and the page speed when changing a page that ranks.
What tools do you use?
Google Analytics 4 and Search Console for the numbers, your own form and CRM records for what actually arrived, and heatmaps or session recordings where they answer a specific question. For A/B tests we use the testing tool that suits your site. The written scope names any software the work needs and who pays for it.
Where is your Manchester address?
Our Manchester address is Unit 16, Premier Park, Acheson Way, Trafford Park, Manchester, M17 1GA. Contact us to discuss the work and agree how it will be delivered.
Guides for your next decision
Google reviews
5.0 from 6 Google reviews (opens in a new tab) What clients say
These reviews are about SEO and technical work. They show how Jon works with clients. They are not conversion results.
★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
Our Manchester address
Unit 16, Premier Park
Acheson Way
Trafford Park, Manchester, M17 1GA
United Kingdom
Conversion rate optimisation in other locations
More from Indexify in Manchester
Start with the audit
Tell Jon which page or form matters most and what prompted you to look. He replies personally and confirms the scope and fee in writing before any work starts.