Clicks are falling
You still show up in Google, but fewer people click through. We check what searchers see now, AI Overviews included, and improve the titles and pages that lose the click.
CRO Agency Birmingham
Conversion Rate Optimisation Birmingham
Conversion rate optimisation for Birmingham and West Midlands businesses. We help you turn more visitors into customers through conversion audits, practical fixes and A/B testing where the numbers support it.
Whether you're a Digbeth startup, a Jewellery Quarter retailer or an Edgbaston professional services firm, the work starts the same way: finding where visitors drop off and why.
Conversion audit
What we check first
- Tracking and analytics, so the numbers can be trusted
- What searchers see in Google before they click
- Where visitors drop off, page by page
- Forms, calls and buttons, tested end to end
From £1,500 one-off, plus VAT
Sound familiar?
Losing clicks, or not sure what your search results are telling you?
Search brings people to your site. Conversion is what turns them into enquiries. We look at both for Birmingham businesses: what people see in Google, where they land and where they leave. Then we fix whatever is costing you the most enquiries first.
Visits, but no enquiries
People arrive and leave without getting in touch. We find the page, form or step where they drop off and fix that first.
Data you can’t make sense of
You have Search Console and analytics, but not a clear answer. We turn them into a short list of what to change and why.
CRO Services for Birmingham Businesses
Comprehensive CRO services tailored for the West Midlands market.
01
Conversion Audits
Comprehensive funnel analysis for Birmingham businesses to identify drop-off points and conversion opportunities.
02
A/B Testing Programs
Systematic testing, where your numbers support it, to validate improvements for your Birmingham audience.
03
Landing Page Optimisation
Design and copy improvements that increase conversion rates for West Midlands businesses.
04
User Research
Heatmaps, session recordings, and user testing using Hotjar and FullStory.
05
Checkout Optimisation
Reduce cart abandonment for Birmingham e-commerce businesses.
06
Personalisation
Tailored experiences for different West Midlands audience segments.
07
Form Optimisation
Increase form completion rates for Birmingham B2B lead generation.
08
Mobile CRO
Mobile-specific optimisation for on-the-go Birmingham consumers.
Our CRO Process
1
Discovery & Audit
Comprehensive conversion audit of your funnel and user behaviour data.
2
Hypothesis Development
Prioritised hypotheses based on data insights and West Midlands market knowledge.
3
Testing & Experimentation
A/B tests with proper statistical methodology until reaching significance.
4
Analysis & Iteration
Implement winners and continuously optimise based on learnings.
West Midlands Areas We Serve
Birmingham City Centre
Digbeth
Jewellery Quarter
Edgbaston
Solihull
Sutton Coldfield
Wolverhampton
Coventry
Dudley
Walsall
West Bromwich
Redditch
Prices
What conversion rate optimisation costs
Start with a one-off audit, or make CRO part of the monthly retainer alongside SEO and AI search.
Conversion audit
From £1,500 one-off
plus VAT
- Tracking and analytics checked first
- Where visitors drop off, page by page
- A prioritised list of fixes
Ongoing CRO
£1,750 a month
plus VAT
- Weekly fix sprints on the pages and forms that bring enquiries
- Tracking kept accurate, so you can trust the numbers
- SEO and AI search included in the same fee
- Three-month minimum
Testing programme
From £2,500 a month
plus VAT
- For sites with enough traffic to run A/B tests
- Test design, build, checks and analysis
- Winning changes rolled out for you
What each fee covers, side by side
| Term | Conversion audit | Ongoing CRO | Testing programme |
|---|---|---|---|
| Fee | From £1,500 one-off, plus VAT | £1,750 a month, plus VAT | From £2,500 a month, plus VAT |
| Minimum term | None. It is a one-off fee | Three-month minimum | Agreed in the written scope |
| Onboarding fee | None | £2,500 onboarding sprint in the first month, waived on a six-month commitment | Agreed in the written scope |
| What the fee covers | Diagnosis: the tracking check, the journey review, the forms tested end to end and a prioritised list of fixes. | Weekly fix sprints on the pages and forms that bring enquiries, tracking kept accurate, plus SEO and AI search in the same fee. | Test design, build, checks and analysis, with winning changes rolled out for you. |
| Scoped separately | Making the fixes. That is done through the monthly retainer, or by your own developer working from the list. | Controlled A/B tests, which are scoped as a testing programme. | Sites without enough conversions to reach a result. Those start with the audit or ongoing CRO. |
Ongoing CRO is the same retainer as SEO and AI search, so the same terms apply: a three-month minimum and a £2,500 onboarding sprint, waived if you commit to six months.
The written scope names any testing, survey or session-recording software the work needs and who pays for it, before anything starts.
We confirm the scope and fee in writing before any work starts.
All prices exclude VAT. See every published price or see how SEO and AI search works.
Birmingham CRO FAQs
What is conversion rate optimisation?
CRO is the systematic process of increasing the percentage of website visitors who take a desired action through data analysis, user research, and A/B testing.
Why do Birmingham businesses need CRO?
Birmingham is the UK's second-largest city with a thriving business community. CRO helps local businesses compete effectively online by maximising value from existing website traffic.
How long does it take to see results?
There is no honest fixed timeframe. An audit tells you what is wrong, and its timetable is agreed in the written scope. How quickly a fix shows in your enquiries depends on how many you get, and an A/B test runs for as long as its sample size requires, which is worked out before it starts. If the numbers say a test would take many months, we use research-led fixes instead.
How much does CRO cost in Birmingham?
A conversion audit starts from £1,500 plus VAT as a one-off. Ongoing CRO is part of our SEO and AI search retainer at £1,750 a month plus VAT, with a three-month minimum, and testing programmes for sites with enough traffic start from £2,500 a month. Prices are the same in Birmingham as everywhere else, and we confirm the scope in writing before any work starts.
Do you work with Birmingham manufacturers?
Yes, we work with Birmingham's strong manufacturing sector, optimising B2B lead generation and enquiry forms for industrial businesses.
What tools do you use?
Google Analytics 4 and Search Console for the numbers, your own form and CRM records for what actually arrived, and heatmaps or session recordings where they answer a specific question. For A/B tests we use the testing tool that suits your site. The written scope names any software the work needs and who pays for it.
Other CRO Locations
Google reviews
5.0 from 6 Google reviews (opens in a new tab) What clients say
★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
Conversion rate optimisation in other locations
More from Indexify in Birmingham & the West Midlands
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