Technical SEO London
London's specialist technical SEO agency. We fix the technical issues holding back your rankings and ensure search engines can crawl, index, and rank your content effectively.
From Core Web Vitals optimisation to complex site migrations, our London-based technical SEO experts deliver the foundation your organic strategy needs to succeed in the UK's most competitive market.
London Technical SEO Results
Why London Businesses Need Technical SEO
London is the UK's most competitive market for search visibility. With thousands of businesses competing for the same keywords, technical SEO provides the foundation that separates those who rank from those who don't.
Crawlability First
If search engines can't crawl your site efficiently, your content won't rank—no matter how good it is. We ensure every important page is discoverable.
Speed = Rankings
Core Web Vitals are now a direct ranking factor. Faster sites rank higher and convert better. We optimise every millisecond.
Compound Returns
Technical SEO improvements compound over time. A faster, more crawlable site makes every future piece of content and link more effective.
We're Technical SEO Specialists
Unlike generalist agencies, we focus on technical SEO. Every project is handled by experienced technical SEO consultants—not account managers. We speak developer and we speak business, bridging the gap between technical implementation and commercial outcomes.
Our Technical SEO Services in London
Comprehensive technical SEO services tailored for London businesses. From startup SaaS platforms to established e-commerce brands, we have the expertise to solve complex technical challenges.
Technical SEO Audits
Comprehensive crawl analysis, Core Web Vitals assessment, indexation review, and site architecture evaluation. We identify every technical issue holding your London business back in search.
Core Web Vitals Optimisation
LCP, FID, CLS, and INP improvements for better user experience and search rankings. We optimise page speed for London-based servers and CDN configurations.
Site Architecture & Internal Linking
URL structure optimisation, crawl budget management, and strategic internal linking to distribute page authority across your most important pages.
Schema Markup Implementation
Structured data for rich snippets, LocalBusiness schema for London presence, FAQ schema, and product markup for enhanced SERP visibility.
Website Migration Support
Technical guidance for site migrations, platform changes, and redesigns. We protect your rankings during domain moves and CMS transitions.
Indexation & Crawlability
Robots.txt optimisation, XML sitemap management, canonical tag implementation, and JavaScript rendering solutions for complex London websites.
Log File Analysis
Server log analysis to understand exactly how Googlebot and other search engine crawlers interact with your site. Identify crawl inefficiencies.
International & Hreflang SEO
For London businesses targeting multiple countries, we implement correct hreflang tags and international SEO structure.
Our Technical SEO Process
A proven methodology that delivers measurable improvements in search performance for London businesses.
Discovery & Audit
We conduct a comprehensive technical audit of your website, analysing crawlability, indexation, Core Web Vitals, and site architecture. We prioritise issues by potential impact on your rankings.
Strategy & Prioritisation
Based on audit findings, we create a prioritised roadmap of technical improvements. Quick wins are identified for immediate implementation while larger projects are planned strategically.
Implementation
We work directly with your development team or implement changes ourselves. Every fix is tested before deployment to ensure no unintended consequences.
Monitoring & Optimisation
Continuous monitoring of technical health, crawl patterns, and Core Web Vitals. We catch issues before they impact rankings and constantly optimise performance.
Technical SEO Success Stories
Real results from London and UK-based businesses we've helped improve their technical SEO foundations.
E-commerce Brand
Challenge:
Site migration from legacy platform caused 40% traffic drop
Solution:
Comprehensive redirect mapping, technical debt cleanup, Core Web Vitals optimisation
SaaS Platform
Challenge:
JavaScript rendering issues preventing proper indexation
Solution:
Server-side rendering implementation, dynamic rendering for crawlers, schema markup
Technical SEO London FAQs
What is technical SEO?
Technical SEO is the process of optimising your website's technical infrastructure to help search engines crawl, index, and understand your content. It includes site speed optimisation, mobile-friendliness, crawlability, indexation, structured data, and security. Unlike content SEO which focuses on what's on your pages, technical SEO focuses on how your website is built and how it communicates with search engines.
Why is technical SEO important for London businesses?
London is one of the most competitive business markets in the world. Technical SEO provides the foundation that allows your content and link building efforts to succeed. Without proper technical SEO, even the best content won't rank. For London businesses competing against established brands, technical excellence is often the differentiator that helps smaller companies punch above their weight in search results.
What does a technical SEO audit include?
Our technical SEO audits cover: crawlability analysis, indexation issues, Core Web Vitals assessment, mobile usability testing, site architecture review, internal linking analysis, JavaScript rendering evaluation, structured data validation, security checks (HTTPS, mixed content), redirect chain analysis, duplicate content identification, and log file analysis. We prioritise issues by impact and provide clear implementation guides.
How much does technical SEO cost in London?
Technical SEO costs vary based on website size and complexity. A comprehensive technical audit for a medium-sized website typically starts from £1,500. Ongoing technical SEO retainers for London businesses range from £800-£3,000 per month depending on scope. We provide transparent pricing with clear deliverables before any work begins.
What are Core Web Vitals and why do they matter?
Core Web Vitals are Google's metrics for measuring user experience. They include: Largest Contentful Paint (LCP) measuring loading performance, Interaction to Next Paint (INP) measuring interactivity, and Cumulative Layout Shift (CLS) measuring visual stability. Since 2021, these are direct ranking factors. Poor Core Web Vitals can prevent your London business from ranking in top positions regardless of content quality.
How long does technical SEO take to show results?
Technical SEO improvements can show results within 2-8 weeks after implementation, depending on how frequently Google recrawls your site. Quick wins like fixing crawl errors or improving page speed often show faster results. Larger architectural changes may take 2-3 months to fully impact rankings as Google reprocesses your site structure.
Do you work with specific platforms or CMS systems?
Yes, we have deep expertise across major platforms including WordPress, Shopify, WooCommerce, Magento/Adobe Commerce, custom-built sites, headless CMS architectures, and JavaScript frameworks (React, Next.js, Vue). Each platform has unique technical SEO considerations, and we tailor our approach accordingly.
What's the difference between technical SEO and on-page SEO?
Technical SEO focuses on website infrastructure: speed, crawlability, indexation, and code quality. On-page SEO focuses on content optimisation: title tags, meta descriptions, headings, keyword usage, and content quality. Both are essential – technical SEO ensures search engines can access and understand your site, while on-page SEO ensures your content is relevant and valuable.
How do you handle website migrations?
Website migrations require careful planning to preserve rankings. Our migration process includes: comprehensive URL mapping, redirect implementation and testing, pre-migration baseline capture, staged rollout recommendations, post-migration monitoring, and rapid response to any ranking fluctuations. We've managed migrations for London businesses that maintained or improved rankings through the transition.
Can technical SEO help with local search in London?
Absolutely. Technical SEO supports local SEO through proper LocalBusiness schema implementation, mobile optimisation (essential for local searches), site speed improvements (users expect fast sites), and correct NAP (Name, Address, Phone) consistency. We ensure your London business details are structured correctly for Google Business Profile integration.
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