Client reviews: SEO and technical work
5.0 from 6 Google reviews
Four clients have written about SEO strategy, technical fixes on WordPress and a website merger. These are their words on Google, not figures we have audited.
Read the reviews Technical SEO Manchester
Technical SEO services for Manchester businesses
Work directly with Jon Goodey to find and fix crawl, indexation, performance and migration problems. Get a prioritised plan your team can implement, with support to check the result.
Evidence
What we can show you, and what we cannot yet
Each item is labelled for what it is: a client’s own words, a published case from our own site, or a record of our own work.
Published case: our own site
Two guides cited in Google’s AI Overviews
A dated account of what was found, what had been changed a week earlier, how few clicks it brought and what cannot be claimed from it.
Read the case studyIssue-to-fix record: our own site
A redirect loop on every missing URL
A real technical fault on our own site: the evidence, why the first fix did not hold, what changed and how it was verified.
See the recordWhat is missing. We have not yet published a named client SEO case study with a dated baseline. We will not publish a client’s numbers without their approval. When one is approved it will appear here. See the standard a case study has to meet.
Worked example
What a useful ecommerce audit finding looks like
Illustrative example, not a client result: a shop exposes many filter combinations while important category pages receive few internal links.
01
Show the evidence
List example filter URLs, canonical targets and crawl paths. Check which categories are indexed and which queries they receive.
02
Specify the change
Agree useful landing pages with the merchandising team, then define linking and canonical rules for each template.
03
Check the outcome
Re-crawl the affected templates and inspect rendered links. Monitor category indexation and relevant enquiries after release.
The deliverable is a decision your developer can act on: affected pages, the proposed rule, the owner and a clear acceptance check.
Explore the audit checklist Working method
From diagnosis to a verified technical fix
Your technical SEO consultant
Jon Goodey, Founder of Indexify
Jon combines software development, statistical analysis and marketing intelligence. You work directly with the practitioner investigating the issue and helping your team implement the fix.
- Diagnosis
- Jon runs the crawl, reads the Search Console data and reproduces the fault himself.
- Writing
- Jon writes the findings, the developer tickets and any page changes the fix needs.
- Implementation
- Jon works in the codebase where access allows. Otherwise your developer works from his tickets.
- Reporting
- Jon re-tests after release and reports what was resolved. Rankings are monitored, not promised.
Scope
From audit findings to implementation
Choose a focused investigation or a wider audit. The scope follows your website and the problem you need to solve.
Technical SEO audit
Find crawl, indexation and rendering problems using Search Console, a site crawl and template checks. Each recommendation includes affected URLs, evidence, priority and a way to verify the fix.
Ecommerce technical SEO
Review faceted navigation, product variants, category links and product availability. Decide which pages should be searchable before changing canonicals or indexation rules.
Core Web Vitals and rendering
Investigate loading, interaction and layout stability alongside the rendered content. Identify the template, script, image or third-party dependency responsible.
Site migrations
Map existing URLs, test redirects and canonicals, review staging and monitor the release. Agree recovery steps before launch; rankings cannot be guaranteed.
Architecture and internal links
Make important services and categories reachable through relevant links. Give every priority page a clear purpose and avoid multiplying pages for the same search intent.
Agency and developer support
Work directly with your existing team, provide reproducible tickets and re-test the implementation. White-label technical support can be scoped for agency partners.
SEO in Manchester
Looking for an SEO company in Manchester? What we do, and what we do not
Most people searching for SEO in Manchester want to be found and to get more enquiries. Technical SEO is where we start, because it is where most sites lose ground, but the monthly work covers more than that. Indexify is a founder-led consultancy, not a large agency: Jon Goodey does the work and you deal with him directly.
Included in the monthly retainer
- Technical SEO: crawling, indexing, page speed, structured data and migrations
- Changes to the pages that matter: titles, direct answers and content that matches what people search for
- Internal links and site structure, so important pages are easy to reach
- AI search visibility: pages that Google’s AI Overviews and assistants can find, trust and quote. See AI search visibility
- Conversion fixes on the forms and pages that bring enquiries. See conversion rate optimisation in Manchester
- Location pages and business details that match where you really work
Scoped separately
- A one-off technical audit, from £1,500 plus VAT, if you want the diagnosis before a retainer
- Content production or digital PR campaigns, on the larger-sites fee of £2,500 to £3,500 a month. See digital PR
- Training, if your own team will do the SEO. See SEO training in Manchester
Not offered
- Guaranteed rankings or guaranteed traffic. Nobody can honestly promise either.
- Bought links or link schemes. Links worth having are earned.
The measure that matters is qualified enquiries, not rankings alone. We agree the pages, searches and enquiries that count before changing anything, and report against them. See the prices or read a dated case study from our own site.
Sample format. The findings are invented
What a page of the audit looks like
This shows the layout of the findings you receive: what was found, the evidence, the priority, the change and the check. The four findings are invented to show the format. They are not from a client.
| Finding | Evidence | Priority | Change | How it is checked |
|---|---|---|---|---|
| Filter pages are indexed in place of categories | A crawl finds thousands of filter URLs. Search Console shows them taking impressions that belong to the category pages. | 1: it splits the pages that should rank | Agree which filtered pages are useful landing pages, then set canonical and linking rules for the rest. | Re-crawl the templates. Filter URLs point to their category and the categories are the indexed pages. |
| Key service page is three clicks from the home page | The crawl shows one internal link to the page, from a footer list. | 2 | Link to it from the services page and from the related guides, using descriptive link text. | Re-crawl. The page has links from the agreed pages and is reached in one click from the services page. |
| The largest image delays the main content | Lab and field data show the hero image loading late on phones. The file is several times larger than the space it fills. | 2 | Serve a correctly sized image in a modern format and load it first. | Largest Contentful Paint on a phone measured before and after on the same template. |
| Redirects from the old site go to the home page | A sample of old URLs with backlinks redirects to the home page and not to the matching new page. | 1: it throws away existing value | Map each old URL to its closest new page and redirect in one step. | Every mapped old URL returns one 301 to its agreed page. |
A real audit refers to your own URLs, crawl data and Search Console records, and groups findings by the template that causes them.
Real record from our own website, September 2026
A redirect rule that sent every missing URL round in a loop
A missing page should return a clear “not found”. On our own site it did not, and the first fix did not hold. This is the record of finding out why.
-
Evidence
Missing URLs never finished loading
A request for a URL that did not exist was redirected to itself, again and again, until the browser gave up. Search engines treat that as an error, and a visitor sees a broken site where a helpful page should be.
-
Cause
A tidy-up rule, and a stale copy of it
A rule meant to remove trailing slashes matched every missing URL, because the host ignores the trailing slash when it matches rules. Removing it did not work at first: a generated configuration file, committed by mistake, still held the old rule.
-
Fix
Remove both, and add a real 404 page
The rule was removed, the generated file was taken out of the repository and a proper “not found” page was added. The host already removes trailing slashes from real pages on its own.
-
Check
Request the pages and read the status
A missing URL now returns 404 with the “not found” page. A real page requested with a trailing slash returns one 301 to the clean URL. Both were checked again on 30 September 2026.
What this does and does not show. It shows the method: reproduce the fault, find the cause, make the smallest change and verify it on the live site. It is our own site, so it is not a client result, and no ranking or traffic change is claimed from it.
How the engagement works
- 1
Agree the baseline
Choose the pages, queries and enquiries that matter. Record current performance before changing the site.
- 2
Diagnose and prioritise
Reproduce the issue and separate urgent fixes from improvements that can wait. Agree ownership and dependencies.
- 3
Implement with the team
Make the agreed code or content changes, or provide precise instructions to your developer.
- 4
Verify after release
Recheck crawlability, rendering, links and indexation signals. Monitor search performance without promising a fixed ranking lift.
What you take away
- Prioritised findings with example URLs
- Evidence and reproduction steps
- An implementation plan with owners
- Acceptance checks for each change
- A record of what was released
- Follow-up measurement for search and enquiries
Read before you decide
See the technical SEO audit checklist
Review the crawl, rendering, architecture and migration checks behind an audit.
Read the practical guide Prices
What SEO and AI search costs
Published prices, so you know what you would pay before you get in touch. The fixes are done for you on the live site, not left in a report.
Growth Partner
£900 a month
plus VAT
- One implementation sprint a month
- An SEO, content and conversion roadmap
- A clear monthly performance review
SEO and AI search
£1,750 a month
plus VAT
- Weekly fix sprints across technical SEO, AI search and conversion
- Pages made easy for Google and AI answers to find, trust and quote
- A live plan page showing every fix and what comes next
- Three-month minimum
Larger sites
£2,500–£3,500 a month
plus VAT
- Ecommerce sites, or several sites
- Content or digital PR on top of the fixes
- Scope and fee agreed in writing first
New retainers start with a £2,500 onboarding sprint that clears the backlog in the first month. We waive it if you commit to six months.
Want a one-off first? A standalone technical audit starts from £1,500 and ends with a prioritised fix list your developer can act on.
All prices exclude VAT. See every published price or see how SEO and AI search works.
Questions buyers ask
What does a technical SEO audit for a Manchester business include?
The scope covers crawlability, indexation, rendered content, site architecture, internal links, performance, structured data and migration risks where relevant. You receive prioritised findings with affected URLs, implementation guidance and acceptance checks.
Is this only technical SEO, or SEO in general?
Both. Technical SEO is where the work starts, but the monthly retainer also covers changes to the pages that matter, internal links, AI search visibility and conversion fixes. Content production and digital PR campaigns are scoped separately, on the larger-sites fee. We do not sell bought links or guaranteed rankings.
Who will actually do the work?
Jon Goodey, the founder of Indexify. He runs the diagnosis, writes the findings and developer tickets, makes the changes where he has access to the site and re-tests after release. There is no account manager between you and the person doing the work.
What do you need from us?
Access to Google Search Console and your analytics, a way to make changes to the site (either access to the content management system or code, or a developer we can brief), and one person who can approve changes. We agree the pages, searches and enquiries that matter before anything is changed.
Does the audit include fixing the issues?
Diagnosis, developer support and direct implementation are scoped separately. We agree who will make each change and how it will be verified before work begins.
Where is your Manchester address?
Our Manchester address is Unit 16, Premier Park, Acheson Way, Trafford Park, Manchester, M17 1GA, United Kingdom. Contact us to discuss the work and agree delivery arrangements.
Can you help with ecommerce SEO?
Yes. Technical work can cover category architecture, filters, product variants, JavaScript rendering, structured data and migrations. Content, merchandising and authority also influence results, so technical fixes are assessed in the context of the wider store.
How much does technical SEO cost?
A standalone technical audit starts from £1,500 plus VAT and ends with a prioritised fix list. If you want the fixes done for you, our SEO and AI search retainer is £1,750 a month plus VAT, with a three-month minimum. It starts with a £2,500 onboarding sprint, which we waive on a six-month commitment. Smaller sites can start with Growth Partner at £900 a month, and larger or ecommerce sites are usually £2,500 to £3,500 a month.
How soon will rankings improve?
There is no guaranteed timeframe or position. We first verify that the technical condition has improved, then monitor recrawling, indexation, query performance and enquiries over an appropriate period.
Can ChatGPT do an SEO audit?
Partly. An AI assistant with no access to your site works from general knowledge, so its advice is generic and sometimes wrong. Given authorised access to a crawler, your Search Console data and the rendered pages, AI tools can run real checks and speed an audit up. What they cannot do is take responsibility for the result. Every finding in our audits is checked by a person against a site crawl, Search Console and the rendered page before it reaches you.
Is technical SEO still worth it now that AI answers searches?
Yes. Google's AI Overviews and assistants such as ChatGPT draw on pages they can crawl, render and understand. If search engines cannot reach or trust your important pages, you are less likely to rank in normal results or be cited in AI answers, so the technical foundations matter more, not less.
Guides for your next decision
Google reviews
5.0 from 6 Google reviews (opens in a new tab) What clients say
★★★★★
“Jon has provided excellent support for SEO strategy and implementation for Avicenna Pharmacies across England and Wales, driving impactful results for our brand awareness campaigns. Thanks to his expertise, we achieved top 5 rankings in a remarkably short time. Jon delivered a detailed, structured roadmap with clear tracking metrics, making progress transparent and actionable.”
★★★★★
“Our website had been facing some serious technical issues on WordPress and a noticeable drop in SEO rankings, and Jon was incredibly helpful in diagnosing and resolving these problems. He didn’t just fix the immediate problems; he also offered valuable advice on optimizing our site for better search engine visibility in the future.”
★★★★★
“Jon and the team were able to offer us clear, concise and accurate support and information during an integral business move when merging our company websites. The team are able to give strategic direction and reliable information at the drop of a hat! Incredibly responsive, could not recommend their services more.”
★★★★★
“Thanks to his expertise and unwavering dedication, we’ve catapulted to the first page of Google for our targeted keywords. What truly distinguishes Indexify is their exceptional customer service. Jon is incredibly responsive and attentive to our needs, ensuring that every question or concern is promptly addressed.”
Our Manchester address
Unit 16, Premier Park
Acheson Way
Trafford Park, Manchester, M17 1GA
United Kingdom
Technical SEO in other locations
More from Indexify in Manchester
Related support
Continue with the page that matches the next decision
Technical SEO services
Explore the full audit, implementation and search visibility service.
Explore this serviceSEO training for your team
Build the ability to diagnose, brief and measure SEO work.
Explore this serviceConversion optimisation
Improve the journey from a search visit to a qualified enquiry.
Explore this serviceDiscuss the technical problem you need to solve
Tell us about the problem and what has prompted the conversation. Jon replies personally and will recommend a proportionate first step.