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PR & Branding Track

Digital PR & Brand Building

Build brand authority and earn media coverage through strategic PR. Learn data-led approaches that drive measurable results. Explore our professional Digital PR services for expert support.

📣

Measuring Brand Impact

Module 1

Quantify brand impact through metrics and analysis. Learn to measure brand awareness, sentiment, and influence with data-driven approaches.

📚 What You'll Learn:

  • ⚡ Brand metrics and KPIs (awareness, consideration, preference)
  • ⚡ Sentiment analysis and social listening
  • ⚡ Influence measurement and share of voice
  • ⚡ ROI calculation for brand activities
  • ⚡ Brand lift studies and survey methodologies
  • ⚡ Media monitoring and coverage analysis
  • ⚡ Attribution modelling for brand impact

💻 Try It Yourself:

Create a comprehensive brand impact measurement framework: 1) Define brand metrics aligned to business goals (awareness, consideration, preference). 2) Set up tracking (surveys, social listening, media monitoring). 3) Establish baseline measurements. 4) Create dashboard for ongoing monitoring.

📈 Real-World Results:

150+ backlinks, 8 tier-1 placements, Thought leadership established View Case Studies →
📣

Building Thought Leadership

Module 2

Develop strategies to position yourself or your brand as an industry thought leader. Learn content and positioning tactics that establish authority and drive media coverage.

📚 What You'll Learn:

  • ⚡ Thought leadership strategy and positioning
  • ⚡ Content positioning and topic selection
  • ⚡ Media relationships and journalist engagement
  • ⚡ Authority building through content and commentary
  • ⚡ Expert commentary and reactive PR
  • ⚡ Industry report creation and distribution
  • ⚡ Speaking opportunities and events strategy

💻 Try It Yourself:

Develop a thought leadership content plan: 1) Identify your unique expertise areas. 2) Research trending topics in your industry. 3) Create content calendar (reports, articles, commentary). 4) Develop media list of relevant journalists. 5) Plan reactive PR strategy (newsjacking opportunities).

📈 Real-World Results:

8 tier-1 placements, Thought leadership established View Case Studies →
📣

Data-Led PR Angles

Module 3

Turn data into compelling PR stories. Learn to identify newsworthy angles from data and create journalist-ready content that generates coverage.

📚 What You'll Learn:

  • ⚡ Data story identification and opportunity spotting
  • ⚡ Angle development and narrative construction
  • ⚡ Journalist-ready content creation
  • ⚡ Media outreach and pitch optimisation
  • ⚡ Data visualisation for PR
  • ⚡ Freedom of Information (FOI) requests
  • ⚡ Trend analysis and pattern identification

💻 Try It Yourself:

Turn a dataset into a PR campaign: 1) Identify interesting dataset (internal data, public data, FOI request). 2) Analyse data for trends, patterns, or surprising insights. 3) Develop 3-5 newsworthy angles. 4) Create data visualisation (charts, infographics). 5) Write press release with data story.

📈 Real-World Results:

15+ publications, 89 backlinks, Thought leadership established View Case Studies →
📣

Performance Branding

Module 4

Build brand strategies that drive measurable business results. Learn to balance brand building with performance marketing and measure impact on revenue.

📚 What You'll Learn:

  • ⚡ Brand-performance balance and integration
  • ⚡ Attribution for branding activities
  • ⚡ Long-term brand building strategies
  • ⚡ Performance measurement and ROI
  • ⚡ Brand vs direct response metrics
  • ⚡ Integrated campaign planning
  • ⚡ Budget allocation between brand and performance

💻 Try It Yourself:

Design a performance-branding campaign strategy: 1) Define brand objectives (awareness, consideration, preference). 2) Define performance objectives (leads, conversions, revenue). 3) Create integrated campaign that serves both. 4) Set up tracking for brand and performance metrics.

📈 Real-World Results:

150+ backlinks, 8 tier-1 placements, Measurable brand impact View Case Studies →

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